RFR Q&A #268: Getting Kids Interested in Star Wars Again
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It's no secret. The younger generation is not connecting with Star Wars like previous generations have. But why? Is it an oversaturation of the brand? Or just oversaturation of everything in general? Maybe the lack of toys, video games and films over the past few years have discouraged kids from jumping onboard. Or maybe it's the weight of the lore, myth and history that some young fans find intimidating? RFR V.I.P. David Hammond returns to the Q&A, this time with his teenage son Jacob to discuss the erosion of interest in Star Wars among younger fans and look for solutions.
